{"id":695,"date":"2017-11-28T16:01:45","date_gmt":"2017-11-28T16:01:45","guid":{"rendered":"https:\/\/ctlj-dev.cu.law\/?p=695"},"modified":"2017-11-28T16:01:45","modified_gmt":"2017-11-28T16:01:45","slug":"the-fcc-needs-a-21st-century-theory-of-video-competition","status":"publish","type":"post","link":"https:\/\/ctlj-dev.cu.law\/?p=695","title":{"rendered":"The FCC Needs a 21st Century Theory of Video Competition"},"content":{"rendered":"

by Galen Posposil<\/em><\/p>\n

How will Americans receive video programming in the 21st<\/sup> Century?\u00a0 Over the Air? Via traditional multi-channel video programming distributors (MVPDs), such as cable and satellite? Or via over-the-top internet services?\u00a0 What mix of video delivery methods will ensure that every American household has access to competitive sources of video programming? Despite considering dozens of video-related measures, both regulatory and deregulatory, over the last five years, the Commission has yet to articulate a regulatory vision for how the marketplace will deliver competitive and diverse video programming options to all Americans.<\/p>\n

Each year, the Commission reports to Congress on the status of video-programming competition.\u00a0 As it prepares its 19th<\/sup> annual report<\/a>, the video marketplace is bursting with innovation and competition.\u00a0 Depending on where they live, consumers often have the choice of multiple traditional multi-channel video programming distributors, over-the-air television, and internet-delivered programming<\/a>.\u00a0 Meanwhile, both traditional networks and new entrants like Netflix and Amazon are spending billions<\/a> on exclusive programming to attract consumers to the latest new network or online service.\u00a0 However, the benefits of this \u201cGolden Age\u201d of television may never reach all Americans.\u00a0 Those with disabilities and those in areas without broadband competition may never experience the benefits of television\u2019s Golden Age.<\/p>\n

The explosion of new video production has brought dozens of new shows to television, but \u201ctelevision\u201d itself is also changing.\u00a0 The technology used to deliver video to a screen now includes apps, streaming-video appliances, and advanced set-top boxes.\u00a0 In the race to build the best video service, accessibility features like video description and closed captioning are often left behind.\u00a0 For the deaf and blind, these accessibility features are the difference between participating in the national conversation about that new hit series, and being left behind.\u00a0 While some online video providers like Netflix and Amazon have voluntarily adopted closed captioning<\/a> and video description for their exclusive shows, devices have not necessarily kept pace<\/a>.\u00a0 With TV apps and streaming-video sticks providing more and more video content, consumers cannot be sure that their content will be available in an accessible format on every device.<\/p>\n

Rural consumers may also be left behind as the video-distribution landscape shifts. Both cable television and broadband infrastructure have been deployed mostly in urban areas.\u00a0 \u00a0Rural consumers are left with only satellite and over-the-air broadcast video services.\u00a0 As video choices proliferate online, rural consumers are without access to the new services that have broken the stranglehold of traditional media. In other areas, consumers may have access to only a single broadband provider with speeds capable of streaming video<\/a>.<\/p>\n

As part of its 19th<\/sup> video competition report, the Commission should consider what data it needs from cable operators and traditional video programming distributors.\u00a0 As the Commission considers changes to its data gathering tools<\/a>, it should examine cable video in the larger context of the video programming market.\u00a0 As video is increasingly delivered online, that task will require assessing broadband deployment as infrastructure for delivering video programming. Video competition and broadband deployment can no longer be assessed independently.<\/p>\n

*Disclaimer: The Colorado Technology Law Journal Blog contains the personal opinions of its authors and hosts, and do not necessarily reflect the official position of CTLJ.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

by Galen Posposil How will Americans receive video programming in the 21st Century?\u00a0 Over the Air? Via traditional multi-channel video programming distributors (MVPDs), such as cable and satellite? Or via […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-695","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/ctlj-dev.cu.law\/index.php?rest_route=\/wp\/v2\/posts\/695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ctlj-dev.cu.law\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ctlj-dev.cu.law\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ctlj-dev.cu.law\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/ctlj-dev.cu.law\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=695"}],"version-history":[{"count":1,"href":"https:\/\/ctlj-dev.cu.law\/index.php?rest_route=\/wp\/v2\/posts\/695\/revisions"}],"predecessor-version":[{"id":696,"href":"https:\/\/ctlj-dev.cu.law\/index.php?rest_route=\/wp\/v2\/posts\/695\/revisions\/696"}],"wp:attachment":[{"href":"https:\/\/ctlj-dev.cu.law\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ctlj-dev.cu.law\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ctlj-dev.cu.law\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}